Common concerns related to imitation countermeasures and brand management:

• Counterfeit brand-name products (counterfeits with a company or brand logo on them) are being sold.
• Prices of genuine products are falling due to illegal distributions, such as product diversion.
• Counterfeits are being distributed in genuine product containers or packages.
• Products that imitate our company's designs are being sold inexpensively.
• Imitations that are difficult to discern from genuine products are being distributed.

Use TOPPAN's brand protection in countermeasures against counterfeits and imitations

Counterfeits and imitations are products that infringe on a creator's intellectual property rights and are created based on the original work without permission. TOPPAN's brand protection is effective for dealing with such counterfeits and imitations. Our brand protection services support the smooth distribution of genuine products by eliminating counterfeits and imitations.

These services can help you protect both your company's established brands and new brands you plan to build from reputational damage due to counterfeits and imitations as well as product diversions and other kinds of internal fraud, thereby preventing risks and improving your brands throughout the distribution chain, including distributors and agencies. TOPPAN utilizes Japan's highest level of security technology, which is used for applications such as the banknotes and passports of various countries, to provide comprehensive support, from helping companies grasp the current situation of counterfeits and imitations—which is daunting to tackle alone—to helping them implement highly effective countermeasures against counterfeits and imitations.

• Click here for ID-NEX™: Authenticity verification service

Twilightgram™

Twilightgram™ is a hologram technology developed by TOPPAN that makes hidden images appear when the hologram is tilted at an angle. Anyone can easily verify a product's authenticity visually by confirming this effect.

This hidden image effect is achieved using the special structure of Twilightgram™. Since achieving this special structure requires manufacturing technologies and processing precision that go beyond conventional holograms, it is highly effective for preventing counterfeiting.

New product: Illumigram™

Illumigram™ is a hologram technology developed by TOPPAN that enables authenticity verification using a smartphone's flashlight. Illumigram™ makes clear text or patterns appear only when a strong point-source light, such as a smartphone's flashlight, is shone on them. This effect makes authenticity easy to verify by shining a light on the label. If text appears, the product is genuine. If no text appears, the product is fake. Due to the prevalence of smartphones among general consumers, even people without expert knowledge can easily verify authenticity using the same criteria.

Brand protection services

TOPPAN can propose solutions that encapsulate its advanced secure technologies cultivated in securities printing as countermeasures against counterfeits and imitations.

Procedure of countermeasures against counterfeits and imitations

As part of our brand protection services, we provide one-stop countermeasures against counterfeits and imitations.

Why people choose TOPPAN's imitation countermeasure solutions

- Japan's highest level of security technology, cultivated over many years of banknote printing, etc. -

TOPPAN's counterfeit and imitation prevention technologies—which use its holograms, special inks, and special plate making technologies—can help identify and deal with counterfeits and imitations. Our brand protection services use these technologies to protect your intellectual property.

Demo Videos Countermeasure technologies against counterfeits and imitations: TOPPAN's hologram collection

Our hologram collection is shown in the following order: Changing, Photo Color, S-White, Color Shift, Demetallize, and Reversegram.

• Click here for TOPPAN's hologram collection.

Countermeasure technology against counterfeits and imitations: Microtext

When enlarged, the black lines, which look like design elements and borders at a glance, are revealed to be printed microtext.

• Click here for TOPPAN's printed microtext.

Countermeasure technology against counterfeits and imitations: Changing hot stamps

When the angle changes, so does the visible image. This is our changing hot stamp technology.

• Click here for TOPPAN's changing hot stamps.

Advantages of introducing brand protection services

• 1

  Recovered sales and enhanced trust

  Imparting advanced security technologies to genuine products helps consumers to clearly distinguish them from counterfeits, fulfilling the responsibility of manufacturers to protect consumers while also recovering sales of genuine products.

• 2

  Protection of brand value

  Taking countermeasures against counterfeits and imitations increases the brand value of companies by emphasizing their commitment to protecting both their customers and quality.

• 3

  Prevention of damage from counterfeits and imitations

  Working out a corporate stance that takes proactive countermeasures against counterfeits and imitations deters the efforts of counterfeiting rings, thereby preventing damage from counterfeits and imitations.

Frequently
asked questions

• QI do not know what steps I should take first if I discover counterfeits and imitations. Can you provide support in such cases?
  AYes, we can provide comprehensive support that includes everything from the initial response to countermeasures, so please feel free to consult with us.
• QIs it possible to take countermeasures against imitations being distributed overseas?
  AYes. By introducing our services, it will become easy to distinguish your company's products from imitations.
• QWhat are the primary scenarios where I can utilize your brand protection services?
  AOur services can be utilized when imitations of your company's products are being distributed and your intellectual property rights are being infringed on, or when you want to take preemptive countermeasures to deal with such issues.
• QWhat are TOPPAN's strengths in terms of countermeasures against counterfeits and imitations?
  AWe have been involved in the fight against imitations for many years, and we have earned the trust of many companies as a result of our advanced security technologies, which are used for vouchers, passports, and similar applications, as well as the track record of their extensive use in a wide range of industries. We can customize technologies according to the challenges you face.
• QAre there any restrictions on introducing countermeasures against counterfeits and imitations?
  AWe propose optimal holograms, special inks, plate making technologies, etc., based on the respective shapes and materials of packaging (paper containers or flexible packaging), paper, labels, etc. In addition, we can customize introduced technologies according to your needs and budget.
• QDo you accept specific design requests such as company logos?
  AYes. We also offer general-purpose designs, but we recommend original designs for security reasons. Our specialized security design team makes proposals that take the compatibility between technologies and designs, as well as any synergistic security effects, into consideration.

*Note: Regulations differ depending on the country, so we may be unable to conduct sales of this solution outside of Japan.