TOPPAN's ID Authentication Platform & NFC/RFID Solution

Digital Transformation in Packaging

The evolution of IT has driven the diversification of points of contact with customers. It has therefore become vital to create points of engagement for product marketing. Giving products a digital identity enables packages to go beyond their conventional role and become conveyers of information; devices that connect with customers at every point of their journey. Providing every customer with an optimized service increases both loyalty and brand value.

What We Do

TOPPAN integrates an NFC tag into every product to give it a digital identity, which enables us to offer dynamic and wide-ranging digital services to brands and their customers.

Authentication

  • Verifies the authenticity of products using NFC tags that can be scanned with smartphones.
  • Protects against refilling fraud using tamper evident technology.
  • Builds consumer trust through product authentication.

Traceability, Gray Market Detection, and Recall Response

  • Provides real-time supply chain visibility via item-level track & trace.
  • Protects brands against gray market distribution by detecting a product's location through consumer scans.
  • Enables serialization, aggregation, and data handling to be carried out from carton or box to pallet. In the case of recall, customers can simply tap the NFC tag to determine if their product is subject to recall, allowing brand owners to quickly collect recalled items and improve collection rates.

Consumer Engagement

  • Transforms products into a direct engagement channel by which brands can connect with consumers.
  • Communicated content varies depending on whether the package has been opened or not.
  • Provides optimal digital marketing services to each consumer.

D2C (Direct to Consumer)

  • Provides consumers with a frictionless repurchasing experience via NFC redirection.
  • Enables data collection for improving consumer experience.
  • Provides brands with an option to make a product recall announcement if necessary.

Circular Economy in the Secondhand Market

  • Provides important information required for DPP, such as where a product comes from and how it is made.
  • Provides proof of ownership when a product is transferred to a new owner.
  • Promotes the reuse of pre-owned luxury items by providing authentication information digitally.

TOPPAN's ID Authentication Platform

This is a cloud-based service in which ID devices applied to products can be read by consumer smartphones or dedicated devices in plants or warehouses. This makes it possible for businesses to provide product information, authenticity verification, promotions, and other services to their customers, as well as using the collected data to visualize the supply chain through traceability and monitoring of gray market diversion.

The ubiquity of smartphones, tablets, and other digital devices has led to the diversification of customer touchpoints and increased opportunities for businesses to connect with consumers. To take advantage of this in an effective manner, it is vital for companies to be able to monitor customer behavior in real time and provide optimized services.

By combining its ID device technology with NFC-enabled ID authentication system infrastructure from Selinko SA (Selinko), TOPPAN has established a cloud-based ID authentication platform that creates customer touchpoints and facilitates supply chain management through the safe and secure authentication of unique IDs assigned to individual products.

Businesses adopting the platform will be able to not only enhance customer engagement and provide a range of services directly to consumers, but also visualize and manage the supply chain through traceability and detection of gray market diversion.

In addition to dedicated scanning equipment at manufacturing plants and logistics warehouses, consumers' smartphones can be used to scan QR codes, NFC tags, UHF-band RFID, and other ID devices, enabling companies to provide product information and authenticity verification, run digital promotions and other services, and use collected data to enhance and optimize customer experiences.


Web-based Data Management Dashboard (Brand Manager)

The platform features a secure web-based management interface to manage product and brand information. It provides real-time analysis of scan activity and related data to enable the acquisition of meaningful and actionable consumer insights.

Authentication Engine

The authentication engine supports various types of security encryption technologies from a range of NFC chips and is compatible with tampering/opening detection technology.

Gray Market Detection

Product diversion can be detected via consumer scans using a unique identifier associated with a preset destination market at production and reported directly to Brand Manager.

Consumer Mobile App

A free consumer mobile phone app available on Google Play or the App Store. We also provide an option for brands to integrate functions directly into their own app.

Industrial Line Manager (ILM)

The ILM station consists of a main computer and NFC readers installed along a brand's manufacturing line. It associates tag IDs with product information and verifies tag functionality.

TOPPAN's Connected Devices

TOPPAN offers a diverse range of proprietary devices that add digital IDs to products. Solutions employing NFC technologies include functional ID devices that enable tamper detection, reuse prevention, temperature management, and use on metal materials.

CorkTag™

Detects the removal or piercing of corks.

Cachet-Tag™

Prevents fraudulent relabeling using a brittle antenna circuit.

InTact

A capsule with an integrated NFC tag for cork protection, authentication, and opening detection.

*InTact comprises a TOPPAN NFC tag integrated into a capsule from Amcor Capsules.

Eco-friendly NFC Tag Label with Paper Substrate

An eco-friendly NFC tag that uses paper for the substrate material of the antenna instead of PET film or other conventionally used plastic materials.

Integrated Package/Container

The integrated tag enables NFC functions without impacting the design.

OD Tag

Detects whether a box is opened.

Certificate of Authenticity

A document with NFC functionality for verifying the authenticity of a product.

On-Metal Tag

Specially treated NFC tag that can even be read when attached to metal containers and products.

Super Mini-Sized Tag

Ideal for integration into small products such as cosmetics items.
(Minimum size available is φ7 mm)

Temperature Sensor RFID

An NFC tag that logs temperature.

NFC Tag that Detects Liquid Volume

Users can read NFC tags using a smartphone to check liquid levels in bottles for cosmetics, pharmaceuticals, and more.

SMARTICS-U

A low-cost UHF tag developed by TOPPAN to manage product information for distribution and retail.

Cachet Function

Prevents fraudulent relabeling and reuse using a brittle antenna circuit unreadable after label removal.

Open Detection Function

An NFC tag with two circuits: one is for tamper detection, while the other can be used for customer engagement after opening.

Smart Packages with Built-in NFC Functions

Tamper-evident NFC tag functions integrated into the structure of paper-based packaging to enhance security, maintain design quality, and streamline the process of applying NFC tags.

An NFC communication circuit with a brittle structure is embedded into the packaging as an effective measure to prevent fraud. In addition to providing a higher level of security than conventional NFC labels affixed to the surface of packaging, this solution also helps to reduce workload connected with the process of attaching NFC tags.

Eco-friendly NFC Tag Label with Paper Substrate

This is an eco-friendly NFC tag label that uses paper for the substrate material of the antenna instead of PET film or other conventionally used plastic materials. A new circuit fabrication process has enabled the creation of plastic-free NFC tags in which communication performance is maintained. The fraudulent reapplication of labels is also prevented due to the easily tearable nature of the paper material.

Super Mini-sized Tag

TOPPAN has developed two concept models: one with a diameter of 7 mm, and the other with a diameter of 8 mm. When reducing antenna size, it is normally difficult to maintain communication performance, however TOPPAN's original design ensures the same level of performance as conventional NFC tags in mini-sized tags that can be applied to compact containers.

On-metal Tag

While metal materials normally inhibit communication between NFC devices, these NFC tags perform well even when attached to metals due to their original design and modifications made possible only through TOPPAN's unique expertise.

NFC Labels with High Quality Metallic Design

These labels employ metallic finishes for a premium look, while still maintaining the level of communication performance required for NFC tags. Along with a high quality design, the tags feature a combination of decorative printing technologies, foil design patterns, and antenna design technologies to overcome the challenge of near-field communication being impeded by metal materials.

NFC Tag that Detects Liquid Volume

For the first time in Europe, TOPPAN will showcase its new NFC tag for the contactless detection of liquid volume inside a container. Targeted toward the cosmetics, medical/pharmaceutical, and alcoholic beverage sectors, the tag not only allows users to check how much of a product remains, even inside opaque containers, but also provides brands with data on how much of the product has been used so that marketing strategies can be tailored accordingly.

RELATED CONTENTS



*Note: Regulations differ depending on the country, so we may be unable to conduct sales of this solution outside of Japan.